The J.M. Weston Style
Despite its English-sounding name, J.M Weston embodies a very French – and more precisely, very Parisian – form of elegance, in which timeless style is given a bold twist with contemporary influences. The great classics are injected with the freshness of a rather nonchalant rock ‘n’ roll aristocracy, rich and raw materials rub shoulders, calfskin suede goes hand in hand with box leather, cashmere is found alongside denim, and the medallion wing-tip derby echoes the loafer.
Decipher codes, confuse the issue with precision and lightness ; this is the art of the French style. Master the opposites, new associations, different eras. Inspire spirit and charm to a classic style with rigour and idealism, realism and impertinence.
By using traditional techniques such as the Norwegian welt technique for the Chasse derby shoe or a distinctive shape and fine-stitch seam on the apron for the Golf Derby shoe, J.M. Weston made the choice to preserve an exceptional know-how that has remained unchanged.
Even though it has an outdoor spirit, reaching back to its creation, it seamlessly integrates into an urban and contemporary world.
Some models have become almost emblematic. A case in point, the Golf Derby shoe was inspired by Aubrey and Percy Boomer, the legendary golfing brothers, who naturally wore J.M. Weston shoes solely.
As a true icon, the loafer is an integral part of J.M. Weston's history. It is a model that can be reinterpreted indefinitely, to meet the needs and desires of each new generation. A cultural reference, symbol of the "Drugstore Gang" generation, the loafer is firmly established in the French heritage.
Iconic models travel through time and evolve with the look of nowadays men. A case in point, J.M. Weston regularly invites artists to give their own interpretation of the J.M. Weston style, leading to singular meetings.
Some invitations are embodied in unique collections, while others lead to cultural projects to unclassifiable works. Each invitation observes one single rule: symbolise a facet of this J.M. Weston “spirit” that characterises us.
It is in this that the timeless elegance fits into.
